Welcome to the Webspin Newsletter for October, 2003

Topics this month: Click-and-Mortar Case Study / California Tortilla

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Click-and-Mortar Case Studies

Reading about what you should do to reach local customers is one thing, but there’s
nothing like seeing real-life examples.

In this next series of special edition Newsletters, we are going to explore areas of "Promoting Your Local Business On the Internet,” you’ll meet real live owners of local businesses who are successfully marketing their business locally online.

This series of articles coming up in the next few months puts a human face on click-and-mortar business.

Click-and-mortar is described as a store that exists online and in the physical “dirt”
world. All of the businesses profiled here are real busineses that started offline,
then moved online to increase reach and exposure.

From retail restaurants to auto repair shops, every one of them had a primarily local
clientele to start. Some have expanded their client base as a result of online promotion,
while others, have remained mostly local. But across the board, they all have experienced success in using the Internet to promote their business locally.

If you’re like most local business owners, you might wonder why you should bother
with the Internet at all. After you read these stories, you’ll know why.

Visit GeoLocal.com This site is devoted to the marketing and promotion of small local business using the Internet. This is a subject whose time has come.

Yes, the Internet is global, but our lives are local. It's time to bring the Internet home.

"The Future of the Internet is Local

Lets get started with the October issue.

California Tortilla - Case Study

In 1995 Pam Felix decided that after 11 years with the Improv Comedy Club, she'd
had enough. After seeing a similar business on Long Island, she started a quickservice Mexican restaurant called California Tortilla. Like most fast-food places, they didn't have a website at first. She wasn't even thinking about the Internet as a marketing tool...

Read More...

Business Consultant Gets New Clients by Radically Revamping Her Newsletter and Prospect List 

CHALLENGE: Since 1999, business coach Maria Marsala has sent out
a monthly email newsletter hoping to generate new consulting
clients.

In the beginning it worked fairly well, "I was attracting at
least one-two clients per month who would be with me at least
three months or so."

Read More...

Past Issues:

Volume 1, Issue 9(Sept 1)

What is a Search Engine?
What is Search Engine Optimization?

Volume 1, Issue 8(August)

Nokia 9290 Communicator Product Review by Maryl Aberle
Honeybees and Strategies - By Elizabeth H Hawkins

Volume 1, Issue 7(July 1)
UPS Shakedown.
Local Portals Mean Big Business By Jaime Medovitch

Volume 1, Issue 6(June 1)

How to Stop the Spam Onslaught.
Capturing Customers the Web Way, by Microsoft bCentral.

Volume 1, Issue 5(May 1)

How to Protect your Wireless Lan.
Make e-mail marketing work for you

Volume 1, Issue 4(April 1)

How to set up a Wireless Network for the Small business and Home Office. (Part 2)
8 Reasons to Get Your Local Business Online.

Volume 1, Issue 3(March 1)
How to set up a Wireless Network for the Small business and Home Office.  (Part 1)
Has the web gone Local?

Volume 1, Issue 2(Feb 1):

E-mail marketing: reach out and touch customers
GeoTargeting Delivers for Local Business -by Sharon Fling

Volume 1, Issue 1(Jan 1):

7 ways to promote your business on-lime
5 Cronic Small Business Mistakes to correct

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